This is an internal piece we worked on in collaboration with Melbourne, Australia based Michael Gray, a talented industrial designer focused on creating radical designs in the automotive industry.
Punch Club Studio’s initial aim was to re-create the design originally conceptualized by Michael in 3D. It turned out to be such a great collab that we decided to go one step further and create a fictitious TVC showcasing the capabilities of the Redshift renderer and our 3D work. With no real point behind the TVC we weren’t constrained by purpose, so hopefully another piece to add to ‘the reel’ coming soon.
Production – Punch Club Studio
Animation Director – Ryan Crocker
Creative Director – Danny Romano
Industrial Automotive Designer – Michael Gray
Sound Designer – Wessel Meyer from Black Envelope