Cell C Black Case Study

We were approached by Joe Public Connect to create 3x animated Facebook timelines that would interact as users scrolled down on their timeline. Each timeline would self-destruct leaving behind the call to action whereby users would see information on downloading the Cell C Black App. We had created 3x themes, Banditos, Caveman and Amish. It was an amazing opportunity for us to work on something different that involved a level of a creative problem-solving solution, to get the correct formats to work with the Facebook platform.

Project Details

Client – Cell C Black
Advertising Agency – Joe Public Connect
Creative Director – Daryn Drake
Art Director – AndrĂ© Lopion
Agency Producer – Laurie Shea Bauer, Tarryn Coetzee
Production Producer – Danny Romano
Director – Ryan Crocker & Danny Romano
Animation Director – Ryan Crocker
Design – Danny Romano
Animators- Sean Salmon
VFX – Sean Salmon, Danny Romano, Ryan Crocker