Dimension Data / Microsoft Hololens VFX

Punch Club Studio was tasked with creating the VFX for the Hololens AV for Dimension Data in association with Microsoft. The AV is referenced as an internal promotional piece for Dimension Data, as well as a marketing tool used to depict Dimension Data’s forward thinking when it comes to integrated Microsoft products used in their business, today and going into the future. The Concept involved the integration of Shoot (Gonzoe Film & Productions), design, story-boarding, 2D animation, 3D Animation, 3D tracking and compositing from us over at Punch Club Studio. Working with the great team from Gonzoe Films and Productions, under the great direction from Ross Jameson, Punch Club Studio assisted with taking the great footage shot, and making it a full piece, adding all the motion graphics and graphic elements to create not only a good looking piece but something that could communicate the message. Our challenge was time and the sheer number of shots that needed that special something, but with a solid pre-production, all efforts were made to streamline the process and allow for open collaboration between the various teams.

Project Details

Client – Dimension Data
Production Company – Gonzoe Film & Production
Post Production Agency – Punch Club Studio
Exec. Producer – Claire Jameson
Exec. Creator / Director – Ross Jameson
Production Manager – Siobhan Black
DOP – Dominic Black
Cam Asst 1. – Darren McNicol
Cam Asst 2./ Sound – Aubrey Moloto
Make-Up & Hair – Siobhan Black
Producer – Ryan Crocker
Animation Director – Ryan Crocker
Creative Director – Danny Romano
Compositors – Sean Salmon, Charl Pieterse
Animators – Sean Salmon, Charl Pieterse, Danny Romano,
Designers – Sean Salmon, Charl Pieterse, Danny Romano, Ryan Crocker
Grade & Finish – Ryan Crocker

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