Tides Internal Promo

We created Tides as an experimental internal promo. The challenge was to connect the abstract motion of the waves to a purposeful logo reveal. The spheres and waves that rise and fall orbit a central gravitational force that holds the logo. The idea is that the central sphere and logo control and guide the complex encircling system. This project gave us the opportunity to experiment with the motion graphic capabilities in Cinema 4D, Redshift, and integrating 2D design with a 3D composition. This is the first full Cinema 4D and Redshift project designed by Claire.

Project Details

Jnr. Creative Director & animation –
Claire Bowden
Creative Dir. – Danny Romano
Animation Dir. – Ryan Crocker
Punch Club Studio